SEO Course for therapists

The Private Practice Visibility System

Spend 1-2 hours per week learning SEO and AIO in order to fill your therapy caseload with website marketing!

Does this sound familiar?

You did everything right: got licensed, opened a practice, cared deeply for your clients...yet your calendar still isn’t full.

You feel pressure to “market yourself,” but social media feels awkward, draining, or just not aligned with how you want to show up.

You’re seeing the wrong clients (price shoppers, no-shows, short-term fits) instead of people who truly need your expertise.

You're paying a monthly "SEO company" hundreds (or even thousands) of dollars, but you're not really sure what they're doing for your website, and you're not getting clients. 

And maybe the hardest part?

You know you’re a great therapist, but that skill alone isn’t paying the bills. 

 HERE’S THE PROBLEM

When you started your practice, nobody told you that…

  • You would need to learn marketing and website development even though you went to grad school for counseling, not tech

  • You would have to hustle to get clients and burn yourself out seeing 30+ clients a week to make ends meet with low insurance rates

  • You would spend way too much time cobbling together free resources that don’t really get to the core of your marketing issues

Colorful Mediterranean-style residential buildings with pink and peach walls, red tiled roofs, white decorative balconies, and flower-filled planters near a white gate.

Now imagine this…

In The Next 6 Months, You Could…

  • Attract more private pay clients

  • Fill your private practice with clients who fill your cup, not drain from it

  • Depanel from insurance companies who don't pay you your worth

The right moves for your website can make all the difference. We’ll cover it all in the Private Practice Visibility System.

A smiling woman with glasses and long brown hair standing outdoors in front of blooming pink and purple trees.

 Introducing

The Private Practice Visibility System

with Danielle Sampson, therapist and SEO mentor

A computer monitor displays a spreadsheet, a laptop shows a document titled "The Private Practice Visibility System" with a house icon, and a tablet has a page with the text "ATTRACT CLIENTS THAT FILL YOUR CUP" along with greenery in the background.
Yes, I'm in!

Are You Ready to Be Visible?

This course will teach you everything you need to know to set up your website to start showing your ideal clients how to find you on Google. You’ll learn how to:

  • Fix the #1 reason your clients can't find your website on Google

  • Target your marketing towards clients who want to work with YOU, not just any therapist

  • Fill your practice so that you can work less and earn more

With some simple lessons and guidance from someone who's been in your shoes, you can build the private practice of your dreams. 

Let’s end this struggle

With Only An Hour or Two A Week, 

Your website could do what mine has - gone from literally 0 traffic to hundreds of views per month and a full private pay practice. 

Line graph showing website visits from January 2024 to February 2026, with a total of 6,464 visits and a 214% year-over-year increase.

NICE TO MEET YOU!

I'm Danielle Sampson.

When I started my private practice, I was so excited - until I realized how much time went to fighting insurance companies, tracking down clients who no-showed appointments, or desperately dancing on Instagram trying to attract clients. 

Now I have a full private pay practice charging $250/hour in a small, blue collar city, attracting clients to my website through SEO while I sleep, and I want to teach you how to do the same. 

A smiling woman with long brown hair and glasses, wearing a teal dress, standing outdoors in front of flowering pink and purple trees.

What’s included in the course

A pink and white computer desk setup with a monitor, keyboard, mouse, and decorative plant and vase.

What is SEO, and Why Is It Important?

SEO is the way that websites get ranked on the first page of Google when you search something. You'll learn:

  • What is organic traffic and how do I get it? 

  • What is a keyword and what do I do with them?

  • How to research keywords for your niches and states of licensure

You’ll finish this course with a complete picture of how to attract your ideal clients to your website using SEO keywords.

People working at a desk with laptops, printed documents, and writing instruments.

The #1 Tool You Need to Get Found on Google

Now that you know what to put on your website, we need to make sure people can FIND your website. You'll learn:

  • How to set up Google Search Console initially

  • How to index pages and sitemaps

  • How to read your GSC analytics

  • How to fix common errors that come up with GSC

You’ll finish this course with a step-by-step strategy to follow every time you make an edit to your website.

Woman sitting at desk working on a tablet in a home office with framed pictures and horse artwork on the wall.

The Nitty Gritty - SEO Tutorials

Here's the meat of the course. In this lesson, you’ll learn:

  • On page SEO, including headings, URL slugs, embedding Google Maps, and more

  • How to advertise your niches and modalities using pages

  • How to attract clients in both your actual location and any other states of licensure (hellOOO, PSYPACT and Counseling Compact folks!)

  • How to use blogs to your advantage 

  • Soooo many other random tips I've picked up over the years! 

You’ll finish this lesson with your website fully optimized for SEO and ready to work in the background to get you clients. 

A workspace with a white desk, a MacBook laptop displaying a woman with a pink bag on her lap, a glass vase with pink roses, four small glass jars with cork lids containing decorative items, a gold desk lamp, a framed motivational quote, pink notebooks, sunglasses, and a pink pen holder.

How to Optimize Google My Business

Google My Business is a powerful SEO tool that is often underutilized in private practices. In this module, you’ll learn:

  • How to set up Google My Business for the first time

  • How to target additional locations and states of licensure

  • How to optimize and add updates to GMB to improve your SEO rankings

You’ll leave this module with a fully optimized Google My Business profile, leaving your clients with a great first impression of your practice. 

Graph showing website analytics, including total clicks, impressions, average click-through rate, and average position over the last three months, with data trends depicted through multiple colored lines.

How to Know What Is and Isn't Working

SEO relies on data and understanding the data to help you convert website visits into clients. In this module, you’ll learn:

  • How to read your website analytics

  • How to improve stats such as bounce rate and exit rate 

  • How to use analytics to improve your rankings

You’ll leave this module with a full understanding of how to read and track your analytics for future improvements.

A person with curly hair using a tablet with a detachable keyboard at a wooden dining table. There are bowls of cereal, a glass of orange juice, and a plate with a slice of pizza on the table, along with an open notebook and a pen.

How to Use AI For Good Instead of Evil

I know, I know, we all have complicated feelings about AI. Learn:

  • How to optimize your website for AI

  • How to avoid common traps with AI images and text

  • Get AI to recommend your website and therapy practice to folks on Google and ChatGPT

You’ll leave this module with a full understanding of how to use AI to get your ideal clients the care that they need.

Yes, I need this now!

Imagine results like these

  • "I wanted to thank you for the SEO training you provided last year. Over the last two months or so, I am receiving a steady flow of (therapist's niche) clients, willing to pay my OOP/OON fees. I have a waitlist again which I haven't had since COVID. I have had a huge increase in website based referrals rather than just from current clients and colleagues. I know this is thanks to the work I did on my site with your support." 

  • “Within just a few days of starting our work together I received a few client inquiries that were the exact clients I love working with! Your services work!"

  • "Just wanted you to know it’s working - I already got an inquiry for a client in my new home state thanks to the geotags you taught us about, plus someone found me on ChatGPT this week! The new client from the new state was an ideal client --- inner child work and brainspotting. That doesn't happen often!"

Yes, I'm ready to join!

So how much is it, Exactly?

Two Options to Choose From

Standard Plan

$399 or $137/month for 3 months

Includes:

  • Lifetime access to the Private Practice Visibility System

  • Downloadable PDFs, templates, and Excel sheets

Yes I'm in!

VIP Plan

$849 or $159/month for 6 months

Includes:

  • All of the Standard Plan benefits

  • 6 months of twice monthly group coaching calls for ultimate accountability and support (12 calls total)

  • A full video and written website audit to give you a jump start on your SEO journey

  • Access to our VIP Slack Community for instant support

Yes, I'm in!

Full service SEO packages run from $2000 to $7000 or more, plus monthly maintenance fees....

With this pricing, can you afford NOT to join?